This is the last of 4 articles about having your own web site
(to see the previous 3 articles, please go to: http://baliadvertiser.biz/articles/index.html)
How do I get customers to my site?
Ok, you’ve spent time reserving your domain name (article
1); finding a hosting service (article 2); and designing your
site (article 3); now it’s time for the payoff.
Getting new customers to visit your new web site!
Here are a few places to get some information (some have newsletters
you can subscribe to):
http://searchenginewatch.com/
http://www.wilsonweb.com/
http://www.searchengineguide.com/
http://www.gorillawebsitemarketing.com/
The reason two of the above web sites use the words ‘Search
Engine’ in their titles is because that is the key to
getting customers to your site. Oh sure, you’ll want
to send out information about your new web site to your friends,
family, and current customers. You’ll want to
mention it in any print advertisements you do and add it to
your business cards. But the real key to making money
from your web site is getting NEW customers to place orders!
And the key to new customers finding your web site and placing
orders, is the internet Search Engines. You’ve heard
their names before: Yahoo; Google; and Ask.com. There
are literally thousands of search engines. (Here is
a chart showing which ones are on top right now: http://searchenginewatch.com/reports/article.php/2156431).
Read the articles on the above sites. You’ll want
to learn about things called META Tags. You’ll
need to know how search engines work. But you might
say “I’m exhausted after a long day keeping my
business going, how am I supposed to learn about all this
stuff then apply it to my web site?” I’d
answer by saying that if you are interested, you’ll
keep reading and start learning about it. It is pretty
fascinating how they work. If it seems pretty boring,
then maybe you should hire someone to do it for you.
There is even software that can help: http://www.web-positiongold.com/
But the bottom line is that without Internet Marketing of
your web site, all your previous work and money will be somewhat
wasted. Just like your business, without advertising
to bring customers to your store or to call you, you wouldn’t
have much business. It’s the same with web sites.
Your customers MUST be able to find you.
Here are some companies that specialize in doing web marketing
for you. I have not used either of these, so be careful,
check prices and be leery of guarantees!:
http://www.seoconsultants.com/ <<has a search list by
country! http://101registerme.com/
I have worked with both of these companies and they produce
results!
http://digitaldevelopment.com/html/sitepromotion.html they
are located in Jakarta; and
http://www.visiontechasia.com <they do beautiful, full
function commercial websites and are located locally, right
here in Bali!
Lastly, you’ll want to keep in mind that the way you
find out about a web site is usually:
1. You saw it mentioned in an article (AND you
remembered the name)
2. A friend told you about it (AND you remembered
the name)
3. You saw it mentioned on another web site (AND
you remembered to click on the link)
4. You found it on a search engine like Google
or Yahoo!
That’s about it. As you can imagine, MOST people
use #4. So it is important to do that Search Engine
marketing for your site just like it’s important to
do advertising for your store!
I hope these 4 articles have been a help to get you started.
It is not as hard as it seems at first. You don’t
do everything in one day. So, re-read each article
and do just that part, then go on to the next part!
Best of luck!
Have a question or problem? Write me at BaliPCAdvisor@GMail.com.
I’ll try and answer as soon as I can.
Bali PC Advisor and other Bali Advertiser article Archives
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NEXT time: Summary of Articles 13-24
PakBruce, your Bali PC Advisor!
