Bali Advertiser - Advertising for The Expatriate Community

Malcolm Scott: Media Entrepreneur

Where do you come from?
 
Grew up in Canada in Victoria on the west coast - father died at an early age (42) - sudden heart attack - I was 10 and my brother 8 and my sister a baby. Pensions weren't much in those days so mom worked three jobs to give us the means to go as far as we could in education. I had two newspaper delivery routes and multiple jobs to help pay my through university - Safeway clerk, department store stock boy, plywood mill maintenance work, surveyor's assistant, truck driver, and janitor. On more than one occasion while I was President of the UBC student association I spent Sunday mopping the floors of the same Faculty Club where I had been a guest at a formal dinner the evening before.
 
What was your professional background? What kinds of jobs or work have you done in your life?
 
Studied commerce and public administration as I didn't like studying the liberal arts, in particular languages. I studied to be a civil servant or public sector corporation person. My specialization was accounting, although I did get very interested in market research and marketing. Because of my interest in student politics on which I spent too much time, I was a kind of "pull it off at the last minute" student. Iorganized and led a month long student strike over tuition fees in 1963 that pulled 20,000 students out of University. I was responsible for the construction of 15 million dollars (in 1965 big money) of student financed buildings - a Student Union Building and two winter sports facilities. I moved east to do a year in the national capital as VP of the Canadian Union of Students which got me involved in committees for the 1967 Montréal World's Fair - the highest class of worlds' fairs with over 55,000 workers and 100 countries participating. I worked on the fair from 1965 to 1968. I moved up very fast and despite my earlier aversion to languages I started to learn and work in French. That ultimately led to a lifetime career in the print and electronic media business in both English and  French.
 
What places around Asia have you worked?
 
Spent the last 12 years mostly in Asia, usually for 10 months out of the year minimum and usually for a few weeks  or months at a time in each country. Always on publishing projects either in relation to the PATA magazine for the Americas, which I published for several years, or on projects developed with National Tourism Organizations in China, Vietnam,  Cambodia, etc. I spent most of my time in China, Vietnam, Cambodia, Thailand and for the last 4 years wholly in Indonesia. Other Asia countries where I worked in publishing were HK, Japan, Korea, Laos, Myanmar, Philippines, India, Sri Lanka, Australia, Fiji and Samoa.
 
What was the most interesting job you've ever had?
 
I have to say the job I have now, creating publishing and distributing the Bali MICE Guide as the work uses all I've ever learned and all my cumulative experience in visiting over 70 counties. Holding down the number two spot in  a department of 15,000 at Expo '67 and creating and running the most popular radio station in Canada with over 1.1 million listeners were also high points. A particular place in my memory was an embarrassing evening working a part time university job as a projectionist. I was the only male in the 200 person crowd where I had to show a film on how to conduct a self examination for cancer of the breast to the Vancouver Dockworkers Wives Club. Though I was asked, I didn't stick around for tea.
 
What was the most interesting place you've ever worked?
 
It's hard to pick one. How can you choose between surveying on the Artic Circle, dodging road blocks and street fighting in Phnom Penh, management at the number one French language news station in Montreal during the FLQ crises after the British Trade Commissioner was kidnapped and martial law declared, taking the last cruise (pre Three Gorges Dam) along the Yangtze River, Vietnam in the early 90's. There are just too many.
 
How did you ever end up in Bali?
 
First came in the 80's on vacation, then in the early 90's on business several times but hadn't been back since 97 when I took a three day side trip between Sri Lanka and Cambodia to show Bali to my neighbour from Canada in February 2001. I've been in Bali ever since and haven't been back to Canada for over 4 years.
 
How did you get involved in publishing the MICE Guide?
 
I knew Jack Daniels of Bali Discovery Tours from my PATA publishing days when he ran a cruise ship operation based in Bali. While on my short visit to Bali in 2001 I looked up Jack and in the conversation the Bali MICE Initiative and the Bali MICE Guide was brought to fruition. The challenge was to get a bigger share of the more financially rewarding and intensive job creation MICE market for Bali. With the help of people like Erhard Hotter, Robert Van der Mass, Danny McCafferty, Kamal Kaul and many others we got the first 100-page Bali MICE Guide out three years ago. It was mailed to over 3500 MICE professionals around the world. Now we mail over 10,000 copies of a near 200 page Bali MICE Guide to over 60 counties and organise related promotional events in major cities, educational seminars, plus there's a website and more in the works. In sum, we have established one of best MICE promotion operations anywhere in Asia and this on a shoestring budget entirely private sector financed.
 
What makes Bali so special as a place to hold meetings?
 
Bali is recognized repeatedly by the travel industry and consumers as the world's best island destination. Bali has a wealth of touring, sporting and other activities available in a beautiful island setting with a fantastic climate but it's the welcome, the warmth and the unique, vibrant authentic culture of the island that is the key to the Bali's success both as a tourist and as a MICE destination. Bali compliments the above with facilities that have few rivals - dozens of luxury hotels, tens of thousands of exquisite suites, rooms and villas plus an amazing variety of world class spas, venues and meeting facilities. Bali is also a great gateway to the diversity of Indonesia, the world's fourth most populous country and the greatest archipelagic state. All this plus a wonderful position far enough but not too far from the intensity of burgeoning Asia and the economically developed countries of Europe and the Americas make Bali the perfect place for MICE and men.
 
For anyone interested in being considered for Siapa, please contact : pakbill2003@yahoo.com
 
Copyright@2005 Al Hickey
 
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