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Meriem Peillet: Fashion Designer


Meriem Peillet was born in Algeria, North Africa, in 1957. She moved to Paris, France in 1961 where she grew up and was educated. After a BA degree in Science and Math, she studied philosophy for two years at Nanterre University. Meriem was always fascinated by street theater and the circus so she dedicated one year to the study of acrobatics, dance and singing. She joined an acting troupe at the Conservatoire de Theatre in the south of France. During this time she also studied the visual arts, sculpture, enrolling in the l’école des beaux-arts. In the early 2000s, Meriem launched Pantai and Quidzy which create and distribute high quality clothing for women of all ages. The company was selected as one of the 50 fashion designers chosen to participate in the Ethical Fashion fair in Paris last October. Meriem and her family moved to Bali in 2002.

Where do you come from?

I am French. Both my father and mother were French. My father was a Christian and my mother is the daughter of a Muslim woman, Turkish-Mongol by origin, and a Hebrew father converted to Islam.

What kinds of jobs have you had in your life?

I left home early, but my mother agreed to finance my studies (including books - I was a great reader!). I paid for all my other daily expenses - room, food, electricity, but no telephone (too expensive). I have held many kinds of jobs from maid and actor to singer. For five years I worked in an ad agency, photo art gallery and publishing house called Accent, then for 20 years as foreign rights manager at Red Studio redazionale, an Italian publishing house.

Have you done a lot of international travel?

I know almost the whole of Europe, North Africa, Turkey, Egypt, North America and Nepal. The world is so wide…Before I close my eyes and cross the river, I would like to see black Africa and also visit Mongolia, the land of my ancestors. I would also like to get to know and understand Asia better since we now live in this part of the world.

How did you end up doing business in Bali?

When I lived in Italy, world events were so confusing to me, creating so much anger inside of me. I was fed up. The world was going too mad. I dreamed for a quiet place to live with our three children. Was there a place where we could wake up without being afraid or feeling upset, where our children could feel good about being alive? We decided that Bali and Indonesia could be this place, even after the October 2002 bomb. Pantai, the fashion company I was involved in, was already producing in Indonesia. Two partners living in Bali were seeking help. This provided the reason to move here.

Who works in your companies?

My partners resigned for personal reasons and returned to Italy seven months after we arrived in Bali, so now I run the company by myself. I work mainly with the local people. I have decided to live in this country so it is with Indonesians that I want to share my life. There are so many things I can learn from them and there are also many things that they can learn from me. As a French citizen I grew up cherishing the ideals of liberty, friendship and equality. I try to base my relationships with people on mutual respect and understanding. I am very proud of the people who produce my products.

What makes the Pantai and Quidzy brands different from other brands produced on Bali?

Pantai garments use mainly silks and other sophisticated hand woven materials like colorful tulis and cap batiks. The Quidzy collections, on the other hand, make use of all kinds of cotton, mainly stretch, in black and white. The woman who wear Pantai seems to be more mature, yet someone looking for trendy, comfortable and sophisticated clothing. Pantai is the perfect balance between ethnicity and western design and elegance. This is the main reason why the brand is so successful in Italy, France and Australia. Women who wear Quidzy are looking more for fun and funk. She is girlish in many ways, she likes clothes easy to wear, at any time (morning, afternoon or evening) and anywhere (at home, at the office in town or indoors) and easy to wash. What makes them both unique are their quality, elegance, and the fact that they are made with love, self-respect and self-esteem by skilled crafts people.

What are the most difficult aspects of the fashion business on Bali?

Distribution. Shipping the goods is very expensive, too. Also, the western standard of quality in many fields is different than the current Asian standards, for cultural reasons mainly. Indonesia and Bali cannot compete with China or India and so we have to work hard to provide better quality. This is the only way to keep competitive.

Do you have any plans for the future?

This year we built a bigger atelier. I am now happy to see the 25 women who work for us smiling because now they have enough space, light and music. Next year, I would like to create a health clinic for the workers and their families which would also be open to people of the neighborhood. Doctors and medicine are expensive for the common people. This service will be free, open half a day twice a month in the beginning, then weekly when the clinic is up and running. My main problem is to find a doctor that speaks good Indonesian and Balinese. A woman would be the best. This is a project I am currently working on...

To learn more about Pantai and Quidzy, check out their websites: www.pantai.it <http://www.pantai.it/> and www.quidzy.com <http://www.quidzy.com/> or contact Meriem directly at: Meriem@peillet.net.

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Copyright@2006 Al Hickey

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