This Little Piggy Went to Market

Are you getting a great bang for your buck? “Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. “ Wikipedia I like to summarise marketing into these key roles: • Market analysis – size and quality • Awareness • Image […]

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How New School Marketing is Your Game Changer

Are You Old School or New School? What are the differences between “old school marketing” (OSM) and “new school marketing” (NSM)? OSM: Segment by products NSM: Segment by customer jobs to be done. Customers aren’t looking for your product per se, customers are looking for solutions to help them get a job done. So don’t […]

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A Tale of 3 Healers

Healer, How to Heal Yourself A small group of us in Ubud are busy building a new startup aimed at helping small business achieve the gift of time. All our surveys and our experience tell us that owners of small business are clear that having free time is far more valuable to them than additional […]

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4 Ways to Boost Your Labour Productivity

What Is Labor Productivity? Labor productivity measures the amount of goods and services produced by one hour of labor. Let’s say your business has gross profit of $300,000 per year, and you have 9 staff working for you. So that is 10 people working 40 hour weeks (full time, not part time), which is 40 […]

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Grow Your Business with Innovation

All entrepreneurs are gamblers, because business owners take risks. But clever business owners do whatever they can to reduce the odds. So how would you like to improve your odds of business success from less than 30 percent to better than 80 percent? Failing Big Time If you’re NOT smart then you’re most likely to […]

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The Perfect Business Product Catalog

How to Help your Customers Solve their Job Problems Is your business catalog product-oriented or service-oriented? Are you just selling products or are you helping people know how you can help them get their jobs done with perfect outcomes? Being Job-Focused Will Increase Sales and Profits I think I mentioned many issues ago about the […]

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