What Does a Social Media Manager Do Anyway?

A Social Media Manager (SMM) is a fairly recent hybrid. They can also be called a Social Media Content Manager, Online or Digital Brand Manager, Digital Marketing Manager, Content Marketing Manager, Digital Community Manager or Customer Experience Manager. Basically, the role – whatever it is called — revolves around managing a company’s brand across all […]

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What the Heck is Banana Coin?

I was chatting to a younger, hipper friend of mine the other day, who also happens to work in social media. We were discussing bananas, and how certain varieties are threatened by climate change and a fungal disease. ‘Oh,’ she said, ‘Then you will have heard of Banana Coin.’ ‘No,’ I replied. ‘What on earth […]

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Connecting the Digital Dots in Bali

When I first started going back and forth between Bali and Australia, one’s own immediate circle of ex-pat and local friends was crucial in giving you advice about good visa agents, dodgy plumbers, local rip-off schemes and businesses that cheated you and every manner of dodgy or reliable person or company. However, in those days, […]

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Finding Remote Work, Part Two

Studies estimate that within ten to fifteen years, a third to a half of office workers will be working from home or remotely. In addition, Stanford University research shows that remote workers are almost 15% more productive than their office-based counterparts, and businesses are taking note of this fact. Add to this the facts that […]

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Social Media Trends for 2018

The end of the year is the time when many social media experts start to gaze into their crystal balls and predict the coming trends for 2018. In the age of Big Data, these pundits have a good number of studies and surveys to draw from in making their conclusions, so you can trust that […]

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Growing Social Media Engagement with Bali Buda

  Bali Buda is an island institution, with a chain of restaurants and shops that have been selling healthy food and wellness products since the 1990s. I recently spoke with Bali Buda’s Social Media Manager, who incidentally, is also the owner’s seventeen-year old daughter, Jasmine. Brenda Ritchmond, the owner, encourages her children to join her […]

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Networks for Digital Nomads

These days, more and more people are working remotely and heading overseas to live and work from laptops. Humans being social creatures, and needing others of our kind to interact with, it comes as no surprise that online social networks are forming to offer support, advice and comfort to these remote wanderers and long-stay travellers. […]

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Marketing Podcasts

  I’ve had some requests in recent months from readers asking about social media and digital marketing tips. There is a huge amount of information available online about a wide range of marketing topics. But where to start? The sheer number of sites and experts who are out in the digital space can be confusing to sort […]

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Podcasts for Health and Fitness

This week, I return to the varied world of podcasts to focus on those to do with health. Podcasts are pre-recorded radio-style shows, often featuring interviews with prominent people in the area of the podcast’s theme. Generally, they run about 30-45 minutes. You can download them to a digital device or laptop for later listening […]

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The Case for Having a VPN

If you live in Bali, chances are you may use a public Internet source for working, checking social media accounts, sending email or just surfing the net.  If you’re struggling to get that elusive high-speed fiber optic connection that the provider keeps promising will be available in your street sometime soon, and hanging out at your […]

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